In 2024, the Gaydio Pride Awards reached over 6 million people in the UK, cementing the ceremony as one of the biggest LGBTQ+ events of the year. Here’s a look back at the highlights from previous ceremonies.
Providing an unforgettable evening for those who dedicate their lives to diversity, inclusion and bettering queer lives. With over 400 attendees, over 14 awards were given away in 2024’s ceremony, with the majority to grassroots causes.
The main aim of the ceremony is to recognise efforts made at a grassroots level, providing a night with the stars for those who truly deserve it. We’re proud to shine a spotlight year after year on the amazing efforts made to spread pride, in all its forms, across the UK.
– Russell T Davies
Your brand will be the talk of the town with an extensive media campaign that supports the awards cycle.
On Air
Gaydio broadcasts to over 535,000 weekly listeners across the UK. On FM in Manchester and Brighton and DAB in London, Birmingham, Glasgow, Edinburgh, Newcastle-upon-Tyne, Leeds, Sheffield, Portsmouth, Cardiff and Bristol.
Throughout the awards cycle, listeners are reminded to nominate, buy tickets and engage in every show in co-branded presenter reads, promotional trails and bespoke content activations.
On Socials
Collectively, Gaydio has over 185,000 followers on our social media channels. In the week following the awards in 2023, engagement on Gaydio’s Insta had increased by 998% and in 2024, we increased ontent reach by 297%.
Each year, we welcome a special celebrity host to the purple carpet to chat to the star guests.
National & Regional Coverage
We partner with Scoop PR & Marketing to deliver a press strategy that covers the launch of the awards cycle, the shortlist and on the night coverage.
In 2023, coverage of the shortlist reveal was featured in over 30 regional titles including Manchester Evening News, Brighton & Hove’s The Argus, The Derbyshire Times and Edinburgh News, strengthening the awareness of the ceremony in the local LGBTQ+ communities we serve.
Following the event, Gaydio received write-ups from national titles including the Daily Mail, The Mirror and The Metro with quotes from and pictures of esteemed guests on the purple carpet.
Media including The Mirror and Pink News covered the awards ceremony on their social media too with presenters interviewing guests and sneak peeks behind the scenes.
Combined daily circulation of each publication exceeds 1.1 million people with combined following of over 3 million.
A snapshot of the night…
Get Involved
Gaydio are now looking for businesses who want to get involved in 2025’s awards ceremony. From sponsorships to suppliers, we’d love to chat. Click here to get in touch with Ellis, Gaydio’s Commercial Director.